How do you make customers feel special?
Because the satisfaction of our customers is the most important thing for us
Client gifting is a great way to set your business apart from the crowd and evoke a lasting memory in a client’s mind. Being top of mind will benefit your company in many ways and so choosing the right gift to mark occasions should be an important part of your marketing strategy.
Follow a few simple rules to ensure your gift makes an impact every time.
- Gift year round and not just at Christmas. Birthdays, holidays and important milestones for your client and company relationship, are all occasion that can be marked with a gift and often have more impact as they are less expected.
- Make it personal: include a handwritten note addressed to the recipient expressing your sentiments and perhaps why you chose this gift for them.
- Make it memorable: Perhaps they have a hobby or interest they have told you about, or confessed their love of chocolate to you. Making a gift with their likes in mind is sure to impress and leave a lasting impression on your clients.
- Spend like crazy: You don’t need to spend thousands of Euros to try and impress! A thoughtful gift that reflects their likes and personality will showcase how well you understand them better than an expensive bottle of champagne ..when they don’t even drink champagne!
- .Don’t be cheap: While spending huge is not necessary, you don’t want to pinch pennies on corporate gifting either. Remember that the gift is a reflection of your business and your brand – you want it to be thoughtful, memorable and of high quality.
- Make it promotional. A branded pen or USB stick is likely to end up tossed in a drawer and worse than this, it can actually lower your brands value in the eyes of a client. A gift should not be filled with corporate branded items, instead gift them useful tasteful items that they can use on a daily or frequent basis, and be reminded each time from whom they received it.
Client gifting is important in affirming business relationships, building a loyal connection with clients and for showing your clients appreciation for their business, all of which serves to increase business activity!
Missy & Moi is a gift box company based in Biarritz, France. We create thoughtfully designed gift boxes for all your special occasions!